Interestingly, this actually includes the apparent parent page or category of the page that’s linked to from Microsoft: It’s a useful link from a user perspective, and as far as SEO value goes, it’s a follow link from DR96 / DA99.īut let’s take a look at where you land if you follow the ‘Shop Now’ link under the AO.com logo.īut if we dig a little deeper, we can see that the link points to:Ī quick Google search returns 30 results for a directory-level search… They’re literally trying to send traffic (from relevant content that is essentially encouraging any remaining Windows 7 users to go out and upgrade to a Windows 10 computer) to the retailer. See the links to Microsoft’s retail partners?
Time and time again, I see hundreds of broken inbound links pointing to the sites of businesses that I speak to and their competitors, often from some impressive domains.Īppliances retailer AO.com has a link on this page from, a support guide on Windows 7 support ending. So then, why do many SEOs frequently allow (often) significant numbers of authoritative and topically relevant links that they’ve earned over time point to 404 pages on their site? That said, if you want to gain a competitive advantage and rank for high competition search terms, you’re going to need great links (and for us as an agency, that means using digital PR to combine engaging content assets, creatively contagious stories and PR tactics). Example links that top brands are wasting.
Finding broken backlinks using Moz Link Explorer.Finding broken backlinks using Majestic.Stop Wasting the Link Authority You’ve Worked So Hard to Build.
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